My Secrets to Stamina

Interview: The Queen of the White Dress, Ms. Beth Chapman

Cindy Novotny

How can it be?!  The last episode of 2024!

I am so excited for one of my dear friends and industry icons to join me on the podcast.  Beth Lindsay Chapman is a veteran of the fashion industry and is known for her work as a bridal boutique owner, stylist, mentor, author, and wedding fashion consultant. 

After her tenure as a Vice President of Merchandising for Ann Taylor, her love of bridal fashion, and sincere desire to create a memorable shopping experience for brides, compelled her to launch The White Dress by the shore, a Connecticut based luxury bridal boutique, in 2004.  Beth is also the founder of Beth Chapman Styling + Consulting.  

Through the consulting arm of her business, Beth Chapman Consulting, Beth trains wedding pros on changing their approach to sales and increasing their closing ratio. She travels the country educating wedding professionals on how to become comfortable with selling. After running a successful bridal store herself for 20 years, Beth is passionate about helping other bridal store owners to elevate their businesses. To that end, she founded The White Dress Society, a community for independent bridal store owners and The Bridal Retailer Academy, an educational platform for bridal store owners and their stylists. 

On the fashion side of the business, Beth is also a sought-after stylist.  Through her company, Beth Chapman Styling, she assists couples in selecting fashion for their wedding and along with a team of dressers, provides wedding dressing services. Beth also works with publications and brands on styled editorial shoots. Her fashion artistry has allowed her to style editorial shoots throughout the world.

Beth is the co-author of two books, The White Dress in Color, and The White Dress Destinations and has also contributed to Wedding Bible by Sarah Haywood, and Simple Stunning Bride by Karen Bussen.

Beth’s work and voice have been seen in: The Today Show, The New York Times, Vogue, People Magazine, Martha Stewart Weddings, BRIDES, Over The Moon, and style me pretty.  She is one of a kind and I’m so excited for her to share her story, how she makes it all happen and of course, her secrets to stamina.

You do not want to miss this one!  ENJOY!  Wishing you all a very happy holiday and new year - cheers!  XO, Cindy

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Email at cindynovotny@masterconnection.com